Chris Ess Real Estate News: February 2026

Chris Ess
4 days ago
4 min read

How Do I Sell Quickly Without Leaving Money On The Table?

Selling in today’s market isn’t just about listing your home—it’s about making your property irresistible to buyers. With the right strategies, you can get your home sold faster, for the price you want, and with as little hassle as possible. Here’s how.

1. Price It Right from the Start

One of the biggest mistakes sellers make is overpricing their home, thinking they’ll “test the market” or leave room for negotiation. The truth is that an overpriced home sits, and a sitting home loses value.

Your solution: Let’s work together. I know the market and can help you set a competitive price that attracts serious buyers while still maximizing your profit. The first two weeks on the market are critical—so let’s make them count.

2. Stage to Impress

Buyers aren’t just purchasing a property—they’re buying a vision of their future life. A cluttered, outdated, or overly personalized home can make it hard for buyers to picture themselves living there. So start with decluttering and deep cleaning. Then, consider staging to highlight your home’s best features. Simple touches like fresh flowers, neutral décor, and well-placed furniture can create a welcoming atmosphere that buyers love.

Pro tip: Don’t forget curb appeal. First impressions matter, so tidy up the yard, power-wash the driveway, and add a fresh coat of paint to the front door.

3. Market Like a Pro

Gone are the days of a simple yard sign and a few photos. Today’s buyers are searching online, and your home needs to stand out in the digital space. Invest in high-quality photography, video tours, and maybe even drone footage. Great visuals grab attention and help buyers imagine themselves in the space.

We want to put our best foot forward with a robust marketing plan that includes social media, online listings, and email campaigns to reach as many potential buyers as possible. The more eyes on your home, the faster it sells.

4. Be Flexible with Showings

The more buyers who can see your home, the better your chances of selling quickly. Restricting showings or requiring too much notice can turn away interested buyers. So stay flexible. Make your home available for last-minute viewings and keep it “show-ready” at all times. Yes, it’s inconvenient—but it can shave weeks off your time on the market.

Selling your home quickly in today’s market is all about strategy.

By pricing it right, staging it to perfection, marketing it effectively, and staying flexible with showings, you’ll attract serious buyers and close the deal faster.

Ready to sell? Let’s connect and create a plan to get your home sold—fast, efficiently, and for top dollar. Your next chapter starts now!

Around Town

Trivia Night on the Green

Thursday Nights, 7-9 PM at The Mill on Etowah

225 Reformation Pkwy, Canton

Karaoke Night

Last Friday of the month, 8 PM

Blue Ghost Arcade: 164 Towne Lake Pkwy, Wdstk

M-80's Rockshow

80's rock concert

February 20 at 7pm at Madlife

8722 Main St, Woodstock

Tickets start at $19.50 (ages 15+)

Love is Brewing: Wedding Expo

February 22 from 1-5PM at Reformation Brewery

225 Reformation Pkwy, Canton

Tickets are $13+

Candle Making on the Farm

February 28 from 6:30-8pm at Mayberry Acres

2113 Morgan Road, Canton, 30115

Tickets are $55

Shamrock Crawl

March 14 from 2-6 PM in Downtown Woodstock

Begins at 8588 Main St, Woodstock

No cost to crawl!

Bunco at the Mill

March 2 at 6:30 at Sportwall Entertainment

225 Reformation Pkwy, Canton

Tickets are $13

Etowah Wildlife Expo (FREE!)

March 7 and 8 at the Mill on Etowah

225 Reformation Pkwy, Canton

Lasting Laugh

March 19 at 7:30 PM at Woodstock Arts Theatre

8534 Main St, Woodstock, GA

Tickets are $10 online, $14 at the door

Featured Restaurant

TENKU SUSHI

380 Chambers St, Woodstock, GA 30188

Fresh ingredients, skilled technique, and authentic Japanese flavors into beautifully crafted dishes. With artful presentation and a modern touch, it’s a sushi experience that’s both elevated and inviting.

770-672-6334

TenkuSushi.com

About Chris

Chris Ess is a trusted real estate professional with Atlanta Communities, proudly serving Canton, GA and the surrounding areas of North Georgia. Specializing in residential buying, selling, and investing—and working closely with commercial real estate partners—Chris helps clients navigate every step of the process with clarity and confidence. With a deep understanding of local market trends and a client-first mindset, he is known for honest guidance, strategic insight, and results that consistently exceed expectations. Chris believes in building lasting relationships by listening carefully and tailoring solutions to each client’s goals. Outside of real estate, he’s a devoted family man who enjoys golfing, traveling, cooking, and giving back through community involvement. Whether buying, selling, or investing, Chris Ess is your go-to Canton, GA real estate resource.

Recommended Service Professionals:

As a real estate professional, I work with many local professionals and want to recommend those that I have found to give exceptional service. Here are a few of my top choices, please be sure to tell them I referred you!

Alan Christian

770.420.6422

Mortgage Broker

alan@alanchristian.com

Andy Hartman

770.284.1111

Closing | Title |Estate

andy@hartmanlawfirm.com

Brent Saxon

770.289.9288

Real Estate Appraiser

orders.cherokeeappraisal@gmail.com