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Real Estate Real Talk with Chris


Your Complete Guide to Buying a Home in Cherokee County, GA
Everything you need to know about buying a home in Cherokee County, GA, including market trends, costs, financing options, and expert tips to help you make the right move.

Chris Ess
Mar 234 min read


NeighborhoodScout Review: How to Choose the Best Neighborhood in Cherokee County, GA
Trying to decide between Woodstock, Canton, or Ball Ground? Here’s how NeighborhoodScout can help you find the right neighborhood in Cherokee County, GA.

Chris Ess
Mar 214 min read


How Home Equity Could Help You Buy Your Next House in Cash
What If You Didn’t Have a Mortgage on Your Next House?
It may sound unrealistic at first. But for a growing number of homeowners, it’s happening.
According to the National Association of Realtors:
Nearly 3 in 10 homes purchased today are bought in cash. That’s significantly higher than what we saw before the pandemic.
So how are so many buyers pulling that off? The answer is simple: home equity.

Chris Ess
Mar 137 min read


Spring Home Inspiration in the March 2026 Edition of "It's Good to be Home"
The March 2026 issue of Good to Be Home is all about spring home inspiration, practical improvement ideas, creative design tips, and seasonal recipes to enjoy this season.

Chris Ess
Mar 108 min read


Renting Feels Easier. But Is It Really Cheaper?
If you’re renting and feeling stuck in the “maybe someday” phase, it might be worth a simple conversation to see if buying is within reach for you.

Chris Ess
Mar 92 min read


Selling in Today's Market: 3 Mistakes to Avoid
Inventory has grown. Buyers have more options. Expectations are higher. And affordability is still top of mind. But let’s be clear: selling your house right now is absolutely possible. Here are the three biggest mistakes I’m seeing... and how to avoid them.

Chris Ess
Mar 22 min read


10 Mistakes First-Time Homebuyers Make, And How to Avoid Them
Buying your first home is exciting! It’s a milestone that marks independence, stability, and the start of a new chapter. But let’s be honest: it can also feel overwhelming. With so many decisions to make and details to juggle, it’s easy to stumble into a few common pitfalls.

Chris Ess
Feb 182 min read


2026 Could Be YOUR Year!
If you’ve been waiting for a better time to buy or sell a home, 2026 could be the opportunity you’ve been looking for. After a few challenging years, affordability is finally starting to improve, and that’s opening the door for more people to make a move.

Chris Ess
Jan 192 min read


The Crucial First Step for Buyers
In today’s market, the buyers who win aren’t the ones waiting on the sidelines. They’re the ones who plan ahead. If buying a home is even a possibility in the next few months, connecting with a knowledgeable agent like me and a trusted lender now puts you in control.
When the right home shows up, you won’t be wondering if you’re ready, you’ll know you are.

Chris Ess
Jan 82 min read


All About Homestead Exemption
The homestead exemption is a property tax reduction available to homeowners who occupy their home as their primary residence. Once approved, it lowers the taxable value of your home, which can result in meaningful savings every year.

Chris Ess
Dec 30, 20252 min read


If You Could Have a Brand-new Home for Less Than You Expect - Would You?
New construction is giving today’s buyers something they haven’t had in a while: more choice and a better deal. With a larger selection of brand-new homes on the market and builder incentives at record highs, this could be one of the strongest windows in years to buy new.

Chris Ess
Dec 15, 20252 min read


What Successful Sellers Do Differently in Today’s Market
If you’re thinking about selling, don’t let the market discourage you. Let it inform your strategy. The homes that didn’t sell this year weren’t failures, they just started with the wrong expectations.

Chris Ess
Nov 15, 20253 min read


Downsize Without Debt
If you’ve been thinking about downsizing to lower your expenses, move closer to family, or simply make life a little easier, there’s a trend you’ll want to know about.

Chris Ess
Oct 16, 20252 min read


All About Closing Costs
Most buyers know they exist, but not everyone understands exactly what they cover or how much they can vary depending on where you’re buying. Let’s break it down.

Chris Ess
Sep 3, 20252 min read


Market Report Near You
The Georgia housing market is always changing...having a fresh market report matters!

Chris Ess
Aug 1, 20251 min read
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